Projects, Presentations et all
With a week left for my end-term exams, I should be studying. This is the time when my Macroeconomic fundas should be up to date with all the currency appreciations,depreciations, IS-LM curves firmly in place. This is when the budding marketeer in me should be thinking on an intense level about the advertising objectives of Calvin Klein when they used semi-nude models way back in the 1980's.
But as every b-school student will know, this is when all projects are hurled at you. You complete PPT's at breakneck speed with just one thought-why the heck am I doing all this?
And this is exactly what I am thinking right now. 14 subjects till date GOD alone knows how many PPT's. Have I gained anything? I would tend to say at 1st shot that naa, not really. But when I sit back and reflect I realise that all the gains have been intangible.
The 1st project I picked up needed me to go and talk to the local chemists. It was difficult to overcome the initial apprehension, but heck, once I did that, was smooth sailing. In the process I learned to fake the local dialect to an extent :)
Over the past few weeks we have been working madly on our MSM project. And nopes, its not cos I am crazy abt the subject, but only cos this is something that is kinda gonna give me sadistic pleasure- an unbiased rank of b-schools with NIL emphasis on brand equity. It's been an uphill task getting the data and confidentiality clauses mean I will have the data but not the name of the b-school :) But an amazing opportunity to see how modification of various parameters can alter rankings.
A minor argument on PG had someone levelling allegations about my institute fudging the rankings. This has aroused my curiousity even more. Depending on the methodology you adopt, you get various ranks. So I guess it all depends on that.
I remember people were enraged when MDI was ranked 24th or something. Sure it is absurd and sure it's cos the parameters that were majorly adopted were kinda absurd...but heck, would be gr8 if the magazines/authorities concerned divulge the importance they have attached to the various parameters. Will save students all the time that they spend criticising things left,right and centre post the rankings :)
But as every b-school student will know, this is when all projects are hurled at you. You complete PPT's at breakneck speed with just one thought-why the heck am I doing all this?
And this is exactly what I am thinking right now. 14 subjects till date GOD alone knows how many PPT's. Have I gained anything? I would tend to say at 1st shot that naa, not really. But when I sit back and reflect I realise that all the gains have been intangible.
The 1st project I picked up needed me to go and talk to the local chemists. It was difficult to overcome the initial apprehension, but heck, once I did that, was smooth sailing. In the process I learned to fake the local dialect to an extent :)
Over the past few weeks we have been working madly on our MSM project. And nopes, its not cos I am crazy abt the subject, but only cos this is something that is kinda gonna give me sadistic pleasure- an unbiased rank of b-schools with NIL emphasis on brand equity. It's been an uphill task getting the data and confidentiality clauses mean I will have the data but not the name of the b-school :) But an amazing opportunity to see how modification of various parameters can alter rankings.
A minor argument on PG had someone levelling allegations about my institute fudging the rankings. This has aroused my curiousity even more. Depending on the methodology you adopt, you get various ranks. So I guess it all depends on that.
I remember people were enraged when MDI was ranked 24th or something. Sure it is absurd and sure it's cos the parameters that were majorly adopted were kinda absurd...but heck, would be gr8 if the magazines/authorities concerned divulge the importance they have attached to the various parameters. Will save students all the time that they spend criticising things left,right and centre post the rankings :)
posted by ronnie @ Monday, December 12, 2005
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